Creating a business which is at the heart of your local community
Last month, I sent you an email about the kind of customers you will see in any Mi Chaii restaurant. It included some great info taken from the current restaurants about the very broad range of people who visit at different times of the day, right from the early morning crowd through to evening diners and snackers.
It’s well worth a read, so if you missed it, please do ask and I can send it to you again. Likewise, if you want to talk about it in more detail, you can also schedule a call with me anytime using the button at the bottom of this email.
One thing is clear from that info:
Mi Chaii truly is a concept which can appeal to any kind of customer
Owning a Mi Chaii franchise doesn’t just mean you can expect customers from all walks of life to visit your outlets throughout the day, but also that you can enjoy the freedom and flexibility to adapt how your restaurant appeals to the local community.
For example, several of our franchisees and their customers are currently observing Ramadan, which of course means they are fasting during daylight hours. Instead of just having empty restaurants, owners are pivoting their offering by opening at 5/6pm and staying open until at least 4/5am to allow for the all important iftar and sehri meals (at dusk and dawn).
As a result, their restaurants have become a real hub for the local community. With Eid just around the corner, they can expect a really buzzing atmosphere now they have built up this relationship with their customers over the last month. Customers who will continue to associate Mi Chaii not just with great food and drink, but also with connection and community.
Having this kind of flexibility built in makes the Mi Chaii franchise a great opportunitywherever a restaurant is located. It is a particularly good opportunity for those who want to develop multiple outlets across a diverse area.
How well could it work for you?
If you want to learn more about how a Mi Chaii franchise might work in a particular territory, or even across an entire region of several territories, please do get in touch. I am more than happy to help answer your questions about this topic, or anything else you need to know about this opportunity.
You can schedule a call with me at anytime using the button below.
I look forward to hearing from you.
Kind regards,
Michael Hulmes
Mi Chaii Franchise Consultant